Sweet Onion | Consulting Agency | United States & Global

Left Brain

We know how to speak with your CFO. We can help get approval for a marketing campaign through the metrics and ROI and ROAS and all the other fun ways to quantify the activity.

Right Brain

The right brain is our sandbox, it is where the surprises come, it is where you create that consumer connection.

Our

History

Experience

Past Work

A small team with a large supporting cast who knows how to make waves to build your brand and business. We have a boatload of experience but pride ourselves on looking forward.

We have done it all.

Brand campaigns: Presto, Shox, Cross Training, PLAY

Nike Germany: Borussia Dortmund, Schumacher F1

Nike LA: Peoples Jam, Glow Run

Product Creation: Challenge Court, Swoosh Sampras

Go-to-Market process

Led adidas Japan, adidas US

Set up adidas Tokyo Creation Center

Set up Japanese subsidiaries

adidas Equipment rollout

adiZero product launch

3 PL Logistics setup-adidas Japan

adidas Japan mobile site

Run Happy campaign

Pure Running product/marketing

Stride Signature digital campaign

Cavalcade of Curiosities tour

Go-to-Market process

Set up Japanese and Chinese subsidiaries

3 PL Logistics setup-Brooks Japan

US Open Tennis sponsorship

Signed three #1 global tennis players

US Open activation

“Get in Touch with Your Feminine Side” campaign

50 tournament promotions/activation

Always Be Ready campaign

Go-to-Market process

Set up KEEN Footwear Tokyo Design Center

Set up KEEN European Design Center

Brand campaigns: Live Monumental, Consciously Created

KEEN Fuji rock Collection

3 PL Logistics set up – KEEN Japan

Led the Groupon Rebranding Project

Developed CRM Strategy to Activate Customer DB

Set-up Amazon Japan Social Channel

Started Amazon Japan’s TV AD Initiated Amazon Japan’s 1st TV Program

Launched Amazon Kitchen Store

Launched the COACH Japan Web, Mobile and EC Sites

ECRM Strategy Development

Running business plan

Digital running business: MapMyFitness, Endomondo, My Fitness Pal

Set up global website for 15 countries

Initiated a Joint Venture with JAL, Travelocity and 15 other airlines

Our Difference

We are Global.

Our sweet spot. Live and worked in Europe, Asia, speak multiple languages, understand multiple cultures

We are Holistic.

Have experience across disciplines from marketing and sales to finance and supply chain. We give you a complete view.

We are Budget Minded.

Frugal at heart. We will stretch every dollar and make the money work.

We are Digitally Led, Physically Supported.

Digital transformation is critical and we have the chops. We build the digital strategy first and augment it with physical/traditional strategy.

We are Metric Informed.

Great insights are always a combination of instinct and metrics. We lead with instinct and stay informed through metrics.

Our Team

You work only with our A team as we don’t have a B or C or Rec team. You get bona-fide professionals who know how to cut to the chase.

Rob Langstaff

Chief Executive Officer

Dave Larson

Chief Marketing Officer

Tim Naylor

Chief Legal Officer

Yuichi Terada

Chief Digital Officer

Lastly,

we are true gentlemen and gentleladies. We stand (or kneel) for diversity, inclusiveness and equality for all. We are Sweet Onions, not acidic ones. Amen.

When you work with SWEET ONION Consulting there are only

Tears of Joy.

Contact

Ready to work together?

Get in touch.

Contact

info@sweetonionconsulting.com

Locations

LAX

Los Angeles

PDX

Portland

TYO

Tokyo

Our Difference

We are Global.

We are Holistic.

We are Budget Minded.

We are Digitally Led, Physically Supported.

We are Metric Informed.

Our Team

Rob Langstaff

Chief Executive Officer

Dave Larson

Chief Marketing Officer

Tim Naylor

Chief Legal Officer

Yuichi Terada

Chief Digital Officer

Contact

Contact

Links

Locations

LAX

PDX

TYO